Lumify Billboard

What do you see first when you look up at the sky? The clouds? The birds? The buildings? Or the giant red eye that changes to clear when you drive by this particular billboard on your way to work?

This Lumify project stretched our imaginations quite far. We mocked up some billboards for the client that show the before and after effects of the product while being visually striking and a bit cheeky (eye sore). I presented the original headlines and very ROUGH sketches to the rest of the team. We were very pleased with the direction chosen to execute the concept.

The second mock-up is more of a classic ad with the brand logo prominently displayed alongside copy used as art. The bottom copy reads "First Date" and rotates, showing other events men (and women) would apply cosmetic eye drops.