Freelance
and Contract Experience
2020 - Present
2024 - 2025
amp Sound Branding | Research & Insights
Full-time junior researcher involved in conducting brand audits of creative assets and digital content. My duties were to support lead consultants on client pitch decks and competitive analyses. Accessory tasks included writing and reporting research findings on sonic branding for both internal and public use.
2023
Creative Circle | Junior Strategist
Gained some serious experience working with American Public Education, Inc. by delivering multiple in-depth research reports for different higher education programs like nursing, AI graduate programs, and vet education services. Results and insights were presented using Excel files and PowerPoint slide decks (like a total pro, of course).
2020
Behavior Delta | Applied Researcher
​Behavior Delta applies science-based techniques to shape user behavior and optimize operational efficiency in product and business settings. My role was to help with 'Snaptesting' optimization, a system that combines A/B testing and other behavior analyses to identify subtle product development variables (sometimes we start by waving a magic wand).
Notable projects: I was privileged to Thrize ZP during the first month of launching their health app, making improvements to UX/UI. I also performed engagement testing and reports for a major car company during an environmental-conscious campaign. The best part of working with Behavior Delta was co-leading small group, behavior design sessions alongside industry experts.
2021 - 2022
Creative Strategist
Avelere Health, (Formerly) Fishawak Health
San Diego, CA
My time at Fishawack started in creative as a copy intern, where I worked on Facebook banner ads, B2C emails, and campaign concepts for rare health diseases such as ALS and aortic stenosis— honing in on my skills in manuscript development and ad agency review processes.
In the summer of 2021, I transitioned to a permanent role as an Associate Creative Strategist, writing copy for patient and HCP-targeted assets while supporting a senior strategist on larger projects such as medical device product launches.
Some notable brands I contributed to include Xipere, Travere, Lotemax, Radicava, and Condé Naste.
Research Experience
Baylor Univeristy
2017 - 2020
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Student Assistant, Project Developer, and Web Designer
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Under the guidance and supervision of Dr. Annie Ginty.
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129+ hours: Emotions Study, Reappraisal Study, Sleep Study, and Gratitude Study
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Studied the stress response system of the nervous system and related behaviors
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Heart rate analysis, MS Excel data entry, EKG operation, blood pressure recording
Stanford University
2019
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Summer Intern under the guidance of Principal Investigator Dr. Laura Simons and Dr. Inge Timmers
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'Scanning Circles of Pain Engagement' investigated the psychological dynamics of parents' empathic responses to their child's pain.
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IRB-related protocol, PDF consent and assent forms, audio video piloting, and strategy planning.
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Skin conductance and fMRIs
UCSD, School of Medicine
2020 - 2021
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FT Study Liaison: Integrated quantitative and qualitative metrics from three studies (MIDAS, IBM, and Schizophrenia) into one system for later analysis.
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Administered psychometric scales and physical measurements.
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Scheduled and prepared participants for physical measurements, microbiome sample collection, and kit registration.
Education
2016 - 2020
Bachelor of Science in Neuroscience
Baylor University
Waco, TX
My curriculum included specialized courses such as Behavioral Medicine, Cognitive Neuroscience, Neuropharmacology, Advanced Statistics, and Independent Research. These classes critiqued and corrected my practical research skills while cultivating a strong foundational understanding of behavioral science.​
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Research Assistant
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Project Developer
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Web Designer
2022 - 2023
Master of Science in Music, Mind, and Brain
Goldsmiths, University of London
Lewisham, London, UK
During my postgraduate studies at Goldsmiths, University of London, I had the chance to learn from renowned music psychologists and advertising psychologists. My master's dissertation compared AI and human emotional perceptions of music used in advertising.
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This topic aligns with the potential for enhancing AI technology, developing music recommendation systems, advancing music industry practices, and much more.
Skills and Certifications
Copywriting
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Facebook and Social Media
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Websites and Digital Assets
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Healthcare
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Life Science Communications
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Higher Education
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Retail
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Other B2C and B2B Communications
Strategic Branding
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User Profiles
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Market Research (Qual and Quant)
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Brand Audits
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SWOT Analysis
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Competitive Landscaping
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Social Media Strategy
Data Collection
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MTURKS
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Qualtrics
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RedCap
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Survey Gizmo
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Typeform
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SONA
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Gorilla
Data Analysis
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Jamovi and RStudio
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Python
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MATLAB
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BioWare (HR processing)
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FreeSurfer (fMRI analysis)
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Microsoft Office
Certifications and Personal Acknowledgments
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October 2024: AI for Organizational Leaders by Microsoft and LinkedIn
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September 2024: Negotiation Professional Certificate by American Negotiation Institute
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May 2021: Fishawack Health Featured Article
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December 2020: Baylor Certification of Excellence
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August 2019: Basic Biosafety and Bloodborne Pathogens Training
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June 2019: HIPAA-related certifications