Navigate IgAN Website

Navigate What's Ahead— this site explores the ideas of what it means to "read the signs" for IgA Nephropathy and allows helpful guides to introduce themselves to potential clients via the NAVIGATE theme. The patient follows along with their primary care provider, to ensure quality health standards and treatments are being met throughout their journey.

I was very fortunate enough to write for this campaign. At this point, most of the team had changed and things were coming adrift. The content theme had already been laid out, but most of the content on the homepage along with a handful of website pages were free to play with.

When writing, I was thinking about having a conversation with my father, who suffered from kidney failure when I was young, but now has two functioning ones (thank God for modern science and a life-saving donor). Being this close to the subject matter made every word bittersweet. But, it makes the day go by faster.

Doing this often when I write or create strategy drives me to know what's deeper inside the brief: to get as close to the user as I can. Their lives, their loves, their fears, and most of all their visions for the future. With a well-rounded perspective, things ahead become much clearer. Each decision becomes easier to NAVIGATE.